sonoro’s founder and CEO, Marcell Faller started the company in 2005 in Neuss, Germany. The company relocated in May 2007 to new headquarters in the vibrant city of Köln, Germany. With a corporate staff of 20 people, sonoro directly serves Germany, a country of over 83 million people, and 26 additional countries through its distributor and sales agent network.
sonoro products are in exclusive stores such as Galeries Lafayette and KaDeWe in Berlin, The Conran Shop, El Corte Engles, FNAC, Harrod’s of London, Selfridges, UK, and Saks Fifth Avenue, USA. An increasing number of distinguished retailers worldwide are displaying sonoro products in the most prominent floor spaces and window displays. sonoro products are also in exclusive hotel rooms , spas & wellness centers.
A Brief Company History In September 2006, sonoro launched cubo, its ‘first born’ compact audio solution at IFA in Berlin, the world’s largest showcase of electronic and audio/video devices. cubo is sonoro’s colourful line of luxury CD/MP3 player, clock radios in four hand wrapped natural wood veneers and seven high gloss ‘piano’ lacquered finishes. Limited edition colours of cubo are also produced annually.
In 2007, on the consumer electronic world stage at CES in Las Vegas and then at the IFA trade show in Berlin, sonoro introduced the sleek and unique elements suite of products consisting of elements, elements W and eklipse. These minimalist alarm clock radios, CD/MP3 players and iPod charging docks are made for the iPod generation. Like the cubo product line, they too are characterized by the sonoro classic curved-corner handcrafted all wood housings in high gloss lacquered finishes, but are differentiated with a unique acrylic front panel and a LED illuminated brushed metal navigation ring.
During sonoro’s first year, the company not only grew the product portfolio, it also focused on international expansion.sonoro currently serves: Australia, Austria, Belgium, Canada, Croatia, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Luxemburg, The Netherlands, New Zealand, Norway, Poland, Portugal, Serbia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, United Kingdom, and the USA.
A Brief Company History
sonoro products are recognized as innovative, easy to use and distinctive by numerous experts in the consumer electronics and design fields.They have been distinguished with two Plus X awards -- a prestigious consumer electronic distinction in Europe, the USA’s Consumer Electronics Association (CEA) Innovations award; and two of the international design industries most prestigious reddot awards.